WALTHAM, Mass. -

Dealers who are working to boost their online reputations and increase their review feed from third-party sites now have a new tool to help leverage those reviews.  

On Monday, DealerRater announced the release of an enhanced feature for its Certified Dealer Program that the company says will enable dealers to better leverage positive online reviews from multiple third-party sites.

The enhancement will serve as a supplement to an existing DealerRater program that enables reviews to automatically feed to dealership websites, and to a custom tab on dealers’ Facebook fan pages. 

Chip Grueter, president of DealerRater, said, “Given that online consumer reviews now represent the second most trusted form of advertising, we’re pleased to offer a powerful new enhancement that enables our dealer partners to promote and leverage positive reviews from multiple third-party review sites.

“It is our goal to provide our certified dealers with the most innovative tools to build, manage and leverage their online reputation. And this latest feature update is further testament to that commitment,” he said.

Those dealers enrolled in DealerRater’s 360Certified Program can now boost their review feed, the company said, by including content and ratings from additional sources such as Google+ Local, Yelp, Citysearch, Cars.com, Edmunds, Insider Pages and Yahoo! Local. 

The new feature also includes expanded review feed customization tools for all certified dealers; these include selecting the number of reviews to feed, setting a minimum star rating for inclusion of reviews in the feed, and selecting functionality to further customize the mix of content, DealerRater said. 

An updated layout to the consumer-facing display of the review content fed to dealership websites or to Facebook fan pages is also part of the enhancement.