ALBANY, N.Y. -

Auto/Mate Dealership Systems announced this week that it has completed integration with the CAR-Research XRM customer relationship management system.

So what does this mean for dealers?

Through the integration of these DMS and CRM solutions, dealers who use either product now have an expanded number of vendor choices.

What’s more, for dealers who use both systems, they can benefit from real-time, bi-directional data delivery, officials said.
 
“Our Open/Mate platform makes it easy for vendors to integrate with our DMS at an extremely low cost,” said Mike Esposito, president and chief executive officer of Auto/Mate. “This gives dealers more choices and flexibility when choosing vendors to work with, and allows vendors to keep overall system costs down.”
 
Officials explained that when prospect information goes into CAR-Research XRM’s CRM, it is instantly and securely updated in Auto/Mate’s DMS.

Likewise, changes made in DMS — be it service, parts or accounting info — are also immediately updated in the CRM.

The companies contend: “Real-time integration eliminates redundancies compared with data exchanges performed via batch deliveries.”

And with bi-directional data delivery, there can be improved communications with customers in sales in service. This, of course, can help foster loyalty and revenue opportunities.
 
“The more vendors integrate with each other, the greater benefits, costs savings and efficiencies dealers can achieve,” said Patrick Kelly, president and chief operating offier of CAR-Research XRM. “We’re thrilled to provide our customers with another quality choice when it comes to dealership management system vendors.”