CHICAGO –

Overseeing the development and launch of new products for Cars.com is the company’s newly announced vice president of product.

Cars.com on Monday revealed its appointment of Barbara Mousigian to the position. In the role, Mousigian will also be responsible for defining Cars.com’s product strategy, the company said, and will guide enhancements to its existing properties.

“As we push ourselves for rapid growth via the rollout of successful new products, our commitment to innovation is more important now than ever,” said William Swislow, Cars.com chief information officer and senior vice president of product.

“I’m confident Barbara’s strong and diverse business background will be a major asset as we continue to build effectiveness and hone the strategy of our product organization,” he said.

Mousigian brings 16 years of web leadership experience and a robust marketing background, having worked in industries including e-commerce, consumer packaged goods and marketing services.

She joins Cars.com from CDW, where as a senior director she led strategy and daily operations for that company’s multi-billion-dollar e-commerce business, Cars.com noted.

“At its core, a product organization should take all available information, research and customer insights and translate those into the solutions people need, delivered just before they realize they need them,” said Mousigian. 

“I am very excited to join an industry leader like Cars.com that is committed to the consumer experience and embraces testing, trying new things and challenging the boundaries of their arena.”

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