SOUTHFIELD, Mich., and WESTMINSTER, Colo -

Polk and Datalogix said Wednesday they will be extending their digital automotive partnership through 2016.

This agreement means that Datalogix will continue to be the exclusive distributor of Polk's audience data, "enabling access to Polk's industry-leading data through all leading publishers, ad networks, portals and agency platforms," the companies shared.

"We are pleased with the way the Datalogix relationship has developed over the past three years," said John McBride, Polk's digital practice leader. "We recognize that their significant footprint throughout the digital landscape, with the largest publishers and tech companies, provides an unmatched distribution channel for our automotive audience segments and measurement products."

And there are new elements to the extended partnership, as well.

The companies explained that the three-year extension expands the relationship to include social, search, video and mobile targeting offerings in addition to online display advertising.

The agreement also extends the distribution relationship for the OnRamp product and the DLX ROI product, officials added.

"This alliance is both exciting and critical for automotive marketers," said Joe Kyriakoza, general manager of DLX Auto. 

"DLX Auto is committed to adding an important layer of intelligence to the automotive measurement landscape, and to providing marketers the ability to reach audiences at every stage of the car buyer's lifecycle and across multiple media partners and platforms."

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