NASHVILLE, Tenn. -

This week, as the company was about to hit its fourth anniversary, Dataium made several moves to boost personnel, company divisions and office locations within its operation as an aggregator of in-market automotive shopper behavior.

Among the new personnel appointments, Dataium said Angie Sherrell joined the firm to develop its media services group and focus on the creation of new services to support the company’s advertising and marketing client base.

Prior to joining Dataium, Sherrell was president of GS Marketing, an agency supporting more than 800 Toyota and Scion dealerships. She has a 30-year track record of successfully delivering data-focused marketing campaigns and promotions for the auto industry.

In another new addition, Dataium announced Gene Cameron joined the enterprise solutions team to lead the Western division.

The firm mentioned Cameron has 30 years of extensive experience within the automotive marketing community, including executive leadership roles at J.D. Power and Associates, Oglivy and Mather, BBD&O, and TBWA/Chiat Day. Cameron will act as Dataium’s enterprise-level representative and will assist in aligning the company’s product development and support initiatives.

Dataium highlighted Cameron accompanies Cory Cox, who heads the OEM and enterprise solutions division for the Eastern region. Cox has 20 years of executive experience with automakers, including Ford, Nissan and Chrysler. Cox continues to contribute his expertise to Dataium's advanced enterprise support and product development initiatives.

Furthermore, Dataium announced Rosemary Connell joined the company to lead sales and support operations, and recently coordinated the launch of the firm’s performance data center.

Dataium highlighted Connell has extensive experience in “Big Data” technology, sales and consulting services, as well as customer service call center development and implementation.

And in other personnel moves, the company also expanded its business intelligence team with the addition of Joe Burns.

Burns is a senior data analyst with 15 years of experience in data warehousing, Web analytics, and software development. His recent industry experience includes five years of digital marketing performance and campaign optimization for Nissan.

More Details About Performance Data Center and New Offices

As previously mentioned, Dataium recently launched its performance data center.

The company explained this new division is geared to support dealerships with the analysis and monitoring of key performance indicators and provide stores with customized consultation and support.

Dataium also expanded its headquarters and opened offices in new markets.

The company relocated its headquarters to the sixth floor of the Highland Ridge Business Center in Nashville, Tenn.
In addition, the company also established regional office support in New York, Los Angeles, Detroit, Houston and Charlotte, N.C., with plans to open a Chicago center.

Moreover, Dataium announced an expansion into Australia where the company is working closely with manufacturers and marketers to bring advanced data and analysis solutions to the Australian market.

“As we approach our company’s fourth anniversary, it is gratifying to see our outstanding team create new data solutions that radically transform the industry,” Dataium co-founder and chief executive Eric Brown said. “With our continued growth, there is simply no greater priority than having the right people on the team.”

Dataium co-founder and president Jason Ezell added, “It has always been our mission to discover new insights and share our knowledge with the automotive industry. Dataium owes its success to our incredible team, our innovative products and services, and most importantly our clients. Our clients understand that the industry is changing, and we are honored to provide them with tools to succeed.”

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