CHICAGO -

As we covered in our last post, following the components of MARK in your listings creates maximum consumer relevance. The first element of this is “mission.”

Mission lets the consumer know if your vehicle meets their needs. If a consumer is looking for a family vehicle, which vehicle attributes make it a great choice for families? It’s important to include that information in your listings so the consumer can quickly confirm that the car fulfills his most important criteria.

Take, for example, a consumer looking for a family vehicle with room for five and a cargo area for the family dog. He knows that he wants a car that’s safe, fuel-efficient and fits three car seats.

If this consumer saw a MARK-enhanced ad, the mission section would highlight evidence that proved this car was a good fit for his family.

For example, a family friendly mission section for a Honda Pilot might start with, “Ideal for your family” and then detail seating, cargo space and fuel economy. You might automatically know that the Pilot has a third row seat, but the consumer won’t, so it’s important to include that info so he can quickly confirm that the car meets his needs.

Patrick McMullen is vice president of sales at MAX Systems. This blog entry and others can be found at www.getrelevantordie.com.