TORONTO -

Honda Canada Inc. and the Ontario Honda Dealers Association took advantage of the recent Honda Indy Toronto, using the event to fundraise for Make-A-Wish Canada.

This year, more than $57,000 was raised for the non-profit during this past race weekend.

This marks the fourth straight year of Make-A-Wish fundraising efforts at the Honda Indy Toronto, which has generated a total of $308,000.

Commenting on the news, Jennifer Ritter, chief executive officer of Make-A-Wish Canada, said, "On behalf of everyone at Make-A-Wish Canada, I'd like to express our sincere thanks to Honda Canada, its dealers and, of course, the fans.

"This level of commitment and support is a huge part of how we can continue to grant wishes and bring happiness and strength to the lives of children with life-threatening medical conditions,” she added.

How was such a sum raised?

On what race organizers call "Fan Friday," race attendees can attend the Honda Indy Toronto for free, and attendees are encouraged to make a contribution to Make-A-Wish, instead of paying admission.

Donations were also accepted for games and activities, such as face painting and racing simulators, officials explained.

All contributions over the weekend were matched dollar-for-dollar by Honda Canada.

"Fan Friday has grown every year and we're very proud to have a role in its evolution," said Kevin Pearson, president of the Ontario Honda Dealers Association. "Perhaps the best part of this event is that it's not just for race fans. There truly is something for everyone and it all happens in support of Make-A-Wish."

Dave Gardner, vice president of sales and marketing at Honda Canada, said, "Activities like this are very much a part of who Honda is as a company.

"We're happy to support our Ontario Honda Dealers and it's great to see so many fans join us every year to help grant the wishes of kids across the country,” he concluded.