WALTHAM, Mass. -

New tools and tutorials aimed at building auto dealers’ efforts at online reputation management are part of a product launch by dealer review website DealerRater.

On Monday, DealerRater introduced a Dealer Panel account management hub, which the company says will provide its Certified Dealer partners with immediate access to a full suite of tools included in the DealerRater Certified Dealer Program.

The expanded Dealer Panel platform offers new features along with enhancements to existing tools.

Chip Grueter, president at DealerRater, said, “At DealerRater we are committed to providing our Certified Dealers with the very latest in technology and the best reputation management tools on the market.

“With the new Dealer Panel, we are now, more than ever, empowering dealers to make full use of the many robust tools of the Certified Dealer Program to strengthen their online brand, attract in-market shoppers and drive increased business.”

According to the company, highlights of the new Dealer Panel include:

— Dashboard Display featuring streamlined navigation to the suite of tools available on the Dealer Panel; a snapshot of the dealership’s latest reviews, ratings, and key employee review statistics; new market pulse data; and DealerRater announcements and videos.

— New Market Pulse Feature, allowing Certified Dealers to gauge their review count and overall rating/score in comparison to other local dealer competitors in their respective brand(s).

— Social Media Publishing Tools, offering Certified Dealers the capability to publish and share their DealerRater reviews as well as classified ads on Facebook.

—Videos, including a library of tutorials, best practice videos and video case studies aimed to help dealers maximize their use of the Certified Dealer Program.

Additional enhancements are expected in the coming months, DealerRater officials said, to include reporting tools to monitor employees’ review-gathering performance and analyze competitive standings; a new message center for tracking review alerts, customer responses and leads; and a dealer profile progress tracker to help gauge usage of the program’s tools.

 

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