New Tool Offers Virtual Showroom Experience
By subscribing, you agree to receive communications from Auto Remarketing and our partners in accordance with our Privacy Policy. We may share your information with select partners and sponsors who may contact you about their products and services. You may unsubscribe at any time.
A new tool announced this week aims to unify the gap between offline and Web-based showrooms.
Online sales software firm SaleMove has launched its Inbound Sales platform, which the company says will allow dealership sales consultants to communicate directly and instantly with online car shoppers using SaleMove live video chat and collaborative search features.
At the same time, sales staff can browse the showroom and inventory with the customer by sharing a dual-cursor control, in effect virtually replicating the experience of shopping in a physical showroom.
“In the future we see people actually completing the purchase of new and used vehicles online, or at least a very large part of the process,” said SaleMove co-founder and chief executive officer Daniel Michaeli.
“The Millennial generation lives on the Internet and would rather video chat with a sales consultant than visit a dealership. This does not mean that the dealership is disappearing, but that dealers will have to move more interactions online in order to survive,” he said.
The SaleMove software works with website solutions from WordPress to Cobalt to custom platforms, the company said, and was tested in a number of dealerships across the country before its launch.
Using SaleMove, dealership personnel can see car shoppers browsing their website in real-time and interact with these visitors using live voice, video and collaborative browsing. Shoppers can also initiate communication with a sales consultant who is on the floor or in the dealership’s Internet department.
Subscribe to Auto Remarketing to stay informed and stay ahead.
By subscribing, you agree to receive communications from Auto Remarketing and our partners in accordance with our Privacy Policy. We may share your information with select partners and sponsors who may contact you about their products and services. You may unsubscribe at any time.
Pete Ellis, who has invested in SaleMove and was the founder of Autobytel.com, said, “Because car pricing and information became easily available, the early Internet put the customer in charge of the buying process. With SaleMove, dealers can now capture customers at the beginning of their car shopping, engage with them in a meaningful way, and subsequently increase online closing ratios.”
Continue the conversation with Auto Remarketing on both LinkedIn and Twitter.
