CHICAGO –

RoadDealer.com — an online platform that affords dealerships the ability to buy, sell and trade aged and wholesale vehicles between other stores — formed a strategic partnership with the Chicago Tribune this week.

Through its members-only website, RoadDealer.com highlighted that its inventory database now holds more than 20,000 vehicles ready for used-car managers to buy from fellow dealerships, creating an online community of dealers.

“For many years, the Chicago Tribune has been working with all of the Chicagoland automotive dealers, and the goal has always been to create ROI and value. We feel very strongly about being able to accomplish those goals by partnering with RoadDealer,” Chicago Tribune manager Ron Salata said.

The partnership with the Chicago Tribune is the company’s third, following newly created partnerships with the Chicago Auto Trade Association and the Auto Dealers Association of Mega Milwaukee.

RoadDealer.com president Jim Battista elaborated about why the site forged this pact with the Chicago Tribune.

“We felt it was a mutually beneficial decision to form this relationship. They have been serving dealers for years,” Battista said.

“The Tribune Company does not have a wholesale platform, and we were confident that RoadDealer.com would fill that need, providing dealers another program to better serve their customers by quickly and easily finding retail ready cars,” he went on to say.

Battista and Salata share the common belief that helping a dealership’s bottom line should not be complicated.

“The RoadDealer program offers dealerships the chance to improve their bottom line while improving the process of buying and selling their used car inventories,” Salata said.

Battista knows creating new partnerships furthers his company’s success.

“We believe that RoadDealer.com and the Tribune Company will build a long lasting relationship and provide the perfect platform to aid dealers with their car sourcing needs,” Battista said.

For more information about RoadDealer.com and how it help dealerships buy and sell used vehicles, visit www.roaddealer.com.

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