CHICAGO –

Auto Remarketing is hosting a free webinar with one of our frequent contributors, Patrick McMullen, the vice president of MAXSystems.

McMullen plans to share four key takeaways during his presentation titled, “Winning in the Age of Gen Y,” which is set for Tuesday at 2 p.m. ET. He explained attendees will learn more about four points, including:

—Identify how consumers in their 20s and 30s are shopping online and how their patterns differ from the traditional buying funnel.

—Determine the driving factors behind younger shoppers’ buying patterns.

—Increase your Web presence to attract younger car buyers.

—Drive more online traffic for the same spend by using cutting edge digital performance management strategies.

“Learn how Gen X and Gen Y shoppers shop online and how the traditional buying funnel does not apply to their decision-making process,” McMullen said.

“Our recent groundbreaking study provides unique, proprietary insights into how and why today’s 20-30-something car shoppers behave online,” he continued.

“Develop a more successful online strategy for appealing to and converting this critical yet elusive demographic as well as gain an understanding of the cutting edge digital performance management system to take your performance to the next level,” McMullen went on to say.

Dealers and their personnel can register for this free webinar here.

Continue the conversation with Auto Remarketing on both LinkedIn and Twitter.