CARMEL, Ind. -

ADESA and Chrysler Group LLC Remarketing have rolled out an upgraded version of the Chrysler Direct online remarketing website for Chrysler Group dealers that includes a new user interface and search features, among other new functions.

ChryslerDirect.com is powered via technology from ADESA subsidiary OPENLANE.

“We’re excited to continue our partnership with Chrysler Group LLC Remarketing — both online and in our auction lanes,” said Jason Ferreri, ADESA senior vice president of commercial sales. “The new Chrysler Direct site offers an optimized user experience for Chrysler Group dealers, and we’re confident it’s both faster and easier to find the vehicles they need.”  

Through the new Chrysler Direct site, Chrysler, Dodge, Jeep, Ram and Fiat dealers can view and purchase the automaker’s portfolio of used inventory online before it is offered a company closed auctions.

Also, the inventory that was previously on the discontinued Chrysler Online upstream auction site can now be accessed via Chrysler Direct.

Beyond the fresh user interface, other upgrades to Chrysler Direct include enhanced search features designed to make it easier for dealers to find inventory and a new watch-list feature where users can monitor vehicles prior to bidding.

There is also a new message center that sends out up-to-date site announcements and incentive information. Additionally, a new feature for managing e-mail notifications allows users to select the communications they receive.

“We’re pleased to provide Chrysler Group dealers a state-of-the-art program that makes it easy and convenient to meet their used vehicle requirements,” said Mark Nagel, head of fleet marketing, for Chrysler Group LLC Remarketing.

“A single, consolidated online site for purchasing upstream, used vehicles simplifies day-to-day business management for our dealers, and it complements our in-lane remarketing. We encourage our dealers to log in and try the new site.”

The new Chrysler Direct site is available to franchised Chrysler Group dealers at chryslerdirect.com.
 

Continue the conversation with Auto Remarketing on both LinkedIn and Twitter.