RHINEBECK, N.Y. –

Contrary to rates seen in August — when the percent of near-term intenders planning to purchase or lease a new car within the next three months rose to 44 percent — this past month saw those numbers fall to 41 percent.

If the data provided by Phoenix Marketing’s September Auto Insights report is any indicator, dealers may be seeing a few less buyers on the lots this month.

September’s rates also mark a 3-percent decrease from the same period of last year, shared Keven Severance, Phoenix Automotive’s senior analyst and author of the report.

Severance explained that from August to September, most market actions and intentions among 3-month intenders declined.

But for those still planning to shop, where will they be headed?

According to the report, from August to September, researching vehicles online and visiting a dealer are still the primary actions new-vehicle intenders plan to take.

Interestingly, though dealership loyalty remains up, plans to purchase from the same salesperson saw the biggest downturn among intended market actions for new-vehicle buyers in September.

Editor's Note: For insight  from Phoenix Marketing on OEM advertising and how it is being recieved by potential car buyers, stay tuned to Auto Remarketing Today.

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