WEST PALM BEACH, Fla. -

Gubagoo on Tuesday launched Inventory Control, a solution the company contends is the industry’s first technology that can provide a live feed of dealership vehicle inventory relevant to consumer interests directly into website chat.

The company highlighted Inventory Control is geared to decrease chat response times and can put an “unprecedented” level of vehicle information (including pictures, trim level and equipment) at the customer’s fingertips during chat.

Because of that capability, Gubagoo said the tool can increases the likelihood of conversion into a showroom visit and, ultimately, vehicle sale.

In addition, Inventory Control’s reporting tool can allow dealers to access real time data on the vehicles that are generating the most interest with consumers.

Here’s how Inventory Control is designed to work:

— A consumer engaged in chat on a dealership website expresses interest in specific vehicles.

— The chat operator instantly searches the live inventory feed (representing actual available vehicles).

— The chat operator pushes the relevant inventory with pictures and vehicle details into the chat window.

— The consumer is able to view all the info while still live chatting with the operator.

— The operator can be instantly responsive to consumer questions, keeping that consumer engaged, and increasing the likelihood of gathering contact info, and setting test drive and showroom visits.

Gubagoo chief executive officer Brad Title noted Inventory Control implements almost instantly for dealerships utilizing Gubagoo’s chat product.

Title described Inventory Control as the latest technology weapon in Gubagoo’s mission to increase conversion of dealership website traffic and is another in a series of industry-first technologies that comprise the Gubagoo platform.

“Today’s online shoppers want information on demand and if they don’t get what they want … they will quickly go elsewhere, which is why we developed Inventory Control,” Title said.

“We talked to multiple dealers who told us that the current process for informing consumers about available vehicles during chat was broken: chat operators were relying on inefficient searches on the dealership website, and offering links which sent the consumers right out of the chat window — and further away from conversion,” he continued.

Title also suggested that most dealerships do not post all the vehicle details on their website, so chat products that rely on links on the site are not only losing control of customers because they have to send them out of chat, but they are also missing the depth of information that consumers expect and demand.

“Inventory Control solves this problem instantly with live and relevant inventory feeds of vehicles consumers are specifically interested in — all within the chat window,” Title went on to say.

For more details about Inventory Control, visit Gubagoo.com.

Continue the conversation with Auto Remarketing on both LinkedIn and Twitter.