NEW ORLEANS -

As NADA 2014 geared up late last week, DMEautomotive announced the release of an eBook that focuses on the importance of mobile in today’s automotive industry.

The new offering, The Big Picture Book of Mobile Marketing Strategy, is a follow up to their 2013 eBook, The Pocket Revolution: The Complete Guide to a Killer Mobile App. 

Available for download today, The Big Picture Book of Mobile Marketing Strategy aims to help auto dealers easily navigate the fast-evolving mobile marketplace.

“The auto industry and, in particular, dealers, are hungry for tested, actionable steps they can take to get more out of their mobile marketing investment. Thousands of dealers have our original eBook released last year, The Pocket Revolution: The Complete Guide to a Killer Mobile App, and it continues to be downloaded on a daily basis,” said Mike Walther, chief executive officer of DMEautomotive. 

“But, despite this enthusiasm, the industry is still far behind other retailers when it comes to a comprehensive mobile marketing strategy, and The Big Picture Book illustrates (literally – we’ve called this a picture book for a good reason) why dealers can’t afford to wait any longer – and it gives them easy-to-implement solutions in one reference book, covering responsive email design to mobile wallets,” he said.

The Big Picture Book of Mobile Marketing Strategy covers six primary channels of mobile marketing and offers advice on how to implement them:

1.    Responsive Email Design

2.    Mobile Apps

3.    Mobile Wallet

4.    Mobile Web

5.    QR Codes

6.    Text Messaging

“Dealers can’t afford to ignore any of these channels – a fact we back up with substantial DMEa and third-party research,” concluded Walther.  “And all chapters finish with a check list of five very simple first steps they need to take to move their dealership into each of the primary channels.”

The Big Picture Book of Mobile Marketing Strategy is available for download, free of charge at www.dmeautomotive.com.