Advantage Completes E-Z Acquisition

By subscribing, you agree to receive communications from Auto Remarketing and our partners in accordance with our Privacy Policy. We may share your information with select partners and sponsors who may contact you about their products and services. You may unsubscribe at any time.
FORT LAUDERDALE, Fla. –
Advantage Rent A Car announced today it has completed its acquisition of E-Z Rent-A-Car.
Now joined, the company features a combined network of 85 locations with a presence at 22 of the top-25 airports in the United States.
“We can now see even more benefits to our ‘one company, two brand’ approach than originally envisioned,” said Bill Plamondon, Advantage’s president. “The combination will allow greater efficiencies and economies of scale in areas such as fleet, maintenance, back office processing and procurement.”
The combined company will be led by experienced managers, including the founders of E-Z Rent-A-Car, Mehrdad Memarpouri and Hesam Sahraian, as well as Advantage’s William Plamondon and Scott Lieberman, alongside Gabriel de Alba, the managing director and partner of The Catalyst Capital Group.
“This combination is exactly what we strive for in an investment,” de Alba said. “Delivery of a solution to the regulators, high barriers to entry, valuable underlying assets, proven established brands, a seasoned management team and the economies of scale of a major player that is positioned to grow its market share.”