Asbury grows Nalley brand with 2 more Atlanta stores

Asbury Automotive Group announced this week it is expanding its Nalley brand with a new Nissan and an Infiniti store in Atlanta.

The company recently held a groundbreaking ceremony, which included attendees such as Craig Monaghan, president and chief executive officer, and David Hult, chief operating officer of Asbury Automotive; Leon Dorssers, vice president of dealer network development at Nissan North America; and David Bushe, area general manager and Terry Hoffman, dealer operations manager at Infiniti Americas.

The stores, which will feature two five-story car display towers, will be in a high-visibility area, the company said, off Interstate 285, near I-85. They are set to open their doors in mid-2016. According to Asbury’s website, the two new stores will bring the Nalley Automotive Group’s store count to 19.

"We are excited to expand and strengthen Nalley's presence in the Atlanta community by bringing jobs to the area," said Monaghan. "I believe customers are going to enjoy the convenience of the new location with the added features, inventory and service the new stores will have to offer."

For the two new stores, Asbury Automotive purchased 20 acres of a 165-acre former General Motors site.

The Nissan dealership will be about 72,000 square feet, while the Infiniti dealership is expected to be approximately 50,000 square feet. The dealerships will provide more than 1,200 parking spaces and 10 electric vehicle charging stations.

"This is certainly a one-of-a-kind project for Asbury, due to its scope, importance and uniqueness," said Hult. "The economic impact this project will have on the area is particularly significant. These dealerships will also be the largest Nissan and Infiniti stores in the metro Atlanta area."