AUSTIN, Texas -

CarStory announced on Tuesday that Dealer Car Search has made the Inline CarStory Market Reports available to its dealer-customer subscribers.

According to CarStory, the reports embed important vehicle research directly into a vehicle’s detail page, aiming to keep customers engaged on a dealership’s website. The information in CarStory’s market reports include insights generated from real-time used-vehicle listings and data from over 8 million used-car searches each week.

“We know that time spent on VDPs is a top predictor of sales,” said Chad Bockius, CarStory’s chief marketing officer. “Simply put, the more time car shoppers spend with a dealer’s VDP, the faster a car will sell. This makes keeping consumers on a VDP a key goal for dealers. We are pleased to help Dealer Car Search partner dealerships provide their customers with the vehicle's whole story right on the VDP, keeping them solidly engaged with both vehicle and dealership.”

Rick Wilson, the chief executive officer of Dealer Car Search, says his company is happy to be partnering with CarStory.

“The CarStory reports are unique because they deliver all the data and research a consumer needs right from the VDP, helping increase the dealer’s time-on-site and conversion rate,” Wilson said.

For more information about CarStory, visit its site here.