NEWTON, Mass. –

String Automotive announced new agreements with several large dealer groups on Monday while also highlighting the new local-market focused upgrade to its Dealer Positioning System.

String has entered new enterprise-level relationships with the March Hodge Automotive Group, Feldman Automotive and All Star Automotive Group.

The company’s latest release of its Dealer Positioning System, or DPS, includes a local-market area view to help market within that range. The metro-market area view includes enhancements that aim to help traditional budgets and market share growth plans for both Tier 2 and Tier 3 budgets.

“Though our team had great respect for our vendors, we began placing a great deal of importance on believing only our own metrics for success,” said Kelly Deets, the digital marketing director at Your Auto Giant of New Port Richey, Fla. “At first, the only place we could find ROI-related metrics was through the reports that we received from our digital marketing vendors. After installing the DPS, we are able calculate our wins and loss across our entire advertising budget, customizing the plan based on each store’s best opportunity for growth.”

String also reported a 206-percent growth in year-over-year subscription sales in September for its dealership intelligence platform.

“With the ever-growing technological and digital marketing-related offerings in the vendor space, automotive marketers are under increasing pressure to understand what’s working and what’s not,” said Ken Kolodziej, String’s chief executive officer. “Our growth speaks to the fact that we answer that question for marketing director and VP of operations roles within the mid-major and regional automotive groups.

“With monthly budgets north of $100,000, the return associated with hyper-focused, market-share-driven advertising is too substantial for them to ignore.”