Some dealers receive ‘deceptive’ emails about expiring leases
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TYSONS, Va. –
Federal and state regulators have charged dealers numerous times with deceptive advertising trying to entice consumers. But the National Automobile Dealers Association recently spotted a campaign in which stores have been the target.
NADA indicated some dealers may have received an email with the subject line “Local Expiring Leases.” The association noted the email also reads “From NADA Digital Dealer Marketing.”
“The sender of these emails has no relationship with NADA,” the association said. “NADA has asked the sender to stop these deceptive emails and all other advertising that suggests any connection with NADA.
If dealers still have any questions about advertising or other communications from NADA, officials suggested they contact the appropriate association department.
