IRVINE, Calif. –

In an effort to minimize data security risks, AutoAlert has earned certification in the Reynolds Certified Interface (RCI) program. 

This certification aims to ensure the safe, secure and reliable transfer of data from a Reynolds and Reynolds dealership management system (DMS) to AutoAlert’s suite of products.

“RCI certification fits with AutoAlert’s long-term strategic plan, and as we continue to advance our product portfolio, we will be able to offer our customers reliable and secure data movement,” said Tom Walls, AutoAlert’s chief technology officer.

“Reynolds and Reynolds customers will also benefit from the RCI real-time data push, which can help increase sales opportunities.”

Founded in 2002, Auto Alert is a data-mining and trade-cycle management platform providing software, marketing and training solutions.