COLUMBUS, Ohio -

Clarivoy has announced the native integration of its Multi-Touch Sales Attribution solution into Google AdWords, giving dealers insight into how many vehicles AdWords helps them sell.

The integration includes Clarivoy’s proprietary Anonymous Attribution technology, which identifies the online and offline purchase paths of buyers who opt to remain anonymous. This ensures sales are properly attributed to specific keyword, YouTube and display campaigns.

Dealerships piloting the native integration have reported favorable results. According to Alan Krutsch, director of marketing and e-commerce at Apple Autos, Clarivoy was able to identify $2.2 million of previously unattributable monthly sales for his dealership, helping him to see which ads actually contributed to sales.

 “As dealers we spend all of this money on marketing tactics and not enough energy and money on analysis and insight,” he said. “This new integration enables us to make smarter decisions based on facts and data. As marketers we need to optimize campaigns based on data that is flowing through AdWords or our bid management platform.

"The native integration of Clarivoy’s Multi-Touch Sales Attribution solution into AdWords gives us vital insight and certainty on what is working — and that’s priceless."

Chief executive officer Steve White said Clarivoy’s native integration into Google AdWords allows dealers to optimize their AdWords campaigns based on actual sales data — not so-called vanity metrics.

“There is a total disconnect,” White said. “Many dealers think AdWords is working for them. However, they only know half of the story with clicks and don’t truly know what sales can be attributed to their campaigns. And even those that have taken on the arduous task of matching buyers to their AdWords tracking codes are extremely disappointed with the low amount of sales they can identify, since a large percent of buyers never self-identify in their buying journey.

“Now, for the first time ever, auto dealers will know how many vehicles AdWords sold for them in any given month.”

Clarivoy’s Multi-Touch Sales Attribution platform is focused on user-level attribution, allowing clients to transparently view a consumer’s full purchase path while sorting and ranking the influence of each channel’s contribution — paid search, display ads, TV, email, third party websites, organic search, social and brand website.

The integration into Google AdWords collects and pairs all AdWords clicks and calls to the appropriate vehicle buyer while dividing the credit within AdWords, ensuring no over-attribution to any particular keyword, campaign or ad group. Dealers simply need to do is install Clarivoy’s tracking code and provide DMS access to sales.

Clarivoy’s native integration into Google AdWords will be unveiled at the Kain Automotive Clients & Friends Digital Success Workshop set for Nov. 15-17 at the
21c Museum Hotel in Lexington, Ky.

For more information, or to sign up for a product demonstration, visit www.clarivoy.com.