CarClicks recently introduced its partnership with Autobytel that integrates its Autobytel Direct product to CarClicks’ existing automotive network, which promotes dealership inventory online.

“Online automotive has evolved, and the need for digital agencies to provide innovative, results-driven solutions has never been more critical,” said Jeff Coats, president and chief executive officer of Autobytel Inc. “Autobytel is in pole position to deliver these products with proven results for engaging millions of consumers and driving quality car buying traffic to dealer and manufacturer websites. We are pleased to be partnering with a progressive company like AIM to drive premium, filtered, and qualified traffic to its clients.”

CarClicks, a product of Automotive Internet Media (AIM), links in-market auto shoppers online directly to vehicle display pages of its dealership clients nationwide.

The product will add high-quality Autobytel Direct traffic to all of its dealership clients’ initiatives in order to increase their number of website visitors. CarClicks said the move provides its dealership clients added exposure and merchandising to both their new and used inventory.

Autobytel provides consumer leads to automotive dealers and delivers consumers with online automotive content.

“We tested Autobytel Direct with a few of our dealerships and were delighted with the quality of traffic it provided,” said Tony French, president of AIM. “Our CarClicks program is dedicated to driving only the highest-quality traffic to our dealer clients and Autobytel is an excellent addition to our network.”

“Adding another quality new-vehicle traffic source only strengthens the overall value of the CarClicks program,” he continued. “Any time we can provide a better mix of potential new and pre-owned buyers to our dealer websites is a win for our clients.”