Auto/Mate selects new head of marketing
Patrick Reilly, head of marketing at Auto/Mate. Photo courtesy of Auto/Mate.
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ALBANY, N.Y. –
Auto/Mate Dealership Systems announced on Monday it has welcomed a new head of marketing, Patrick Reilly.
Reilly will govern the development of the dealership management system (DMS) company’s corporate marketing strategy.
"Patrick brings a wealth of marketing knowledge to this position and I'm excited to have his energy, expertise and guidance for achieving our ambitious vision for Auto/Mate's future," said the president and chief executive officer of Auto/Mate, Mike Esposito.
Reilly has a background in marketing research, advertising, branding and strategy for technology companies and agencies spanning more than 25 years.
Previously, Reilly held senior marketing positions at CommerceHub and Pitney Bowes Software. His advertising experience includes serving as president of Citrin-Reilly & Associates as well as executive vice president of Smith & Jones.
"In addition to having a great product, Auto/Mate has a compelling brand, story, company culture and message," said Reilly. "I'm looking forward to executing a strategy that will convince auto dealers that this DMS solution is their best choice."
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