BROOMFIELD, Colo. –

DealersLink chief executive officer Mike Goicoechea announced that the company will introduce two new mobile apps at the NADA Convention next week.

“I grew up in an auto dealership and founded DealersLink with the express intent of creating the most efficient and advanced wholesale marketplace in the nation,” said Goicoechea.

“DealersLink Marketplace and FastBook 5.0 are just the latest tools we’ve developed to help dealers succeed, and we’re excited to introduce them at NADA 2017.”

The DealersLink MarketPlace app brings customized inventory feeds directly to dealers’ mobile devices.

FastBook 5.0 is a booking tool that features a fast VIN scanner along with mobile access to CARFAX and AutoCheck reports.

DealersLink MarketPlace's features include:

  • Analytics-driven filters that send real-time available vehicles to the user’s smartphone based on top-performing units from their market and store

  • Ability to save or deny vehicles via a simple swipe as they stream in

  • Full DealersLink Marketplace vehicle search capabilities

  • Seamless connectivity to the DealersLink desktop platform

FastBook 5.0's features include:

  • Competition-view retail analytics built in

  • Vehicle grade scores show which vehicles are best for the dealer’s market

  • Ability to run all book values simultaneously

Both apps are available at the Google Play store and iTunes.