ALBANY, N.Y. -

DealerFenix announced the release of its reporting and workflow automation system for dealerships on Monday.

The DealerFenix platform is designed to improve consistency by helping dealers eliminate repetitive tasks, automate dealership workflow processes and easily track Key Performance Indicators.

“For more than 20 years I have worked with dealers and watched the way they used their DMS and reporting systems, but there was always something missing,” DealerFenix founder and president Praveen Tamvada said in a news release. “Most processes in a dealership involve multiple people in several departments, and there has never been an easy way to track where a project is, who has done what, or who has yet to do something, until now.”

The cloud-based and fully optimized platform for mobile usage on smartphones and tablets includes dashboards and provides system notifications that can be customized.

Email and text notifications can be set up for any metrics, and dashboard widgets can provide dealers transaction-level detail, according to DealerFenix.

“What I like best is the recon system. It saves my team countless hours and has shaved several days off getting vehicles to the front line,” added Trevor Shoun, director of technical operations for Price Auto Group, which has been beta testing DealerFenix for several months. “The fact that it ties in with RO data and vehicle merchandising makes the tracking of cars through the system a breeze.”