Have you gone too far? That is, have you tried to fit too much into too short of a YouTube video, or is your landing page full of text but falling to engage customers?

Quality versus quantity, says Paul Potratz, of Potratz Partners advertising, in his latest "Think Tank Tuesday" video report.

But there may be a time and place for each.

In this week’s video, Potratz speaks on how long dealers should be making their content on several different marketing channels.

Potratz says sometimes dealership need "quality," and sometimes they need "quantity."

Potratz gives the following examples: in an inventory video, a longer, more in-depth form might be warranted, rather than one minute blips for every car on the lot.

In fact, Potratz shares the long format videos prove to spur some of the best conversions.

"The more informed a customer is about a product, the more likely they are to convert," he says.

On the other hand, landing pages present a different scenario.

If your landing page message is something that doesn’t take a lot of explanation, such as a deal on a particular vehicle, you can use a short landing page.

But a lease description landing page might be a bit longer.

Potratz says the most important thing is to remember to make sure to have multiple calls to action staggered throughout your landing page.

Lastly, he covered email marketing.

Potratz proposes that dealers test the waters by sending out one short-form email, as well as a longer, more in-depth note.

Vary your subject line or content, and send each variation to a split database to find out what works best for your store, Potratz said.

The latest Think Tank Tuesday video can be seen here.