KETTERING, Ohio -

Chris Walsh says consumer engagement with video content is growing. Along with that, advertising dollars are moving to digital video ad formats, said Walsh, who is vice president and general manager at Naked Lime Marketing.

“However, too often dealerships simply repurpose TV video content without considering the best practices for online digital videos,” Walsh said in a news release.

With that in mind, Naked Lime Marketing has added video production services for online advertising for dealerships. The company, which offers marketing, advertising, and web services for automotive retailers, says it unveiled the new video service with a goal of meeting a growing need for high-quality video content in dealership online advertising.

The program’s package choices will include pre-set video themes, custom videos, and voice-over videos.

Naked Lime says its creative teams produce the video online ad by combining custom graphics with video content and imagery. The company says it designed the videos to fill what it describes as a gap for dealers who might not have another practical avenue for producing video content.

The service includes videos such as vehicle model-based promotions, dealership branding and custom content.

“Existing content isn't always a good fit ‘as is’ for all the various channels and platforms out there, which is where our service comes in,” Walsh said.

Walsh added, “Advertising on Facebook, Google, Instagram, YouTube, and Twitter all require different considerations, analyses and strategies. We have the knowledge and experience to tailor dealership content specifically to fit the strengths and expectations of these disparate platforms and to reach consumers effectively."

Americans watch 38 hours of video content each week, said Walsh, who noted an additional statistic showing that online content could consist of 80% video marketing in 2019.

“Combining video production with our digital advertising and social media advertising services adds a new dimension that demonstrates our ability to meet all of a dealer's digital marketing needs,” Walsh said.