In her new position as vice president of people operations for enterprise dealer management system provider DealerBuilt, Deb Wiley will oversee the building of the talent architecture that DealerBuilt says enables it “to scale its business to the next level.”

DealerBuilt provides a DMS platform that it says helps dealerships customize how they use technology to more efficiently operate their specific business.

Wiley will report directly to the chief executive officer and will manage the entire talent lifecycle for DealerBuilt employees.

That includes establishing and implementing hiring strategies, performance management, learning and development, internal communications, cultural development, and tools and systems.

She will also help build a team responsible for contributing to DealerBuilt’s growth goals, and the company said she will work to identify and maintain “the values that make DealerBuilt a great place to work.”

Wiley’s more than 15 years of experience as a strategic people executive and business partner includes a background in helping build strong teams.

DealerBuilt chief executive officer Mike Trasatti said DealerBuilt’s employees “are the driving force behind our growth and success.”

“Deb is the right leader to guide this critical function that will enable us to continue building a high-performance culture,” Trasatti said in a news release.

He continued, “With Deb’s experience, passion and ability to impact and shape teams, DealerBuilt will continue to attract, engage and retain top talent.”

Wiley previously served as vice president, people & administration at RamQuest Software, a subsidiary of Old Republic Inc.

In that post, she developed an onboarding program that improved retention by 30%.

At RamQuest, she led efforts for the strategic initiatives and day-to-day operations of people management and administration. In addition, she led the overall mission to identify, develop, engage and retain top talent to support the company’s overall business strategy.

Prior to that, she served as head of talent acquisition as owner and operator at Fulfillment Employment Solutions. In that position, she developed and implemented sourcing strategies and placed top talent.

Before her time as Fulfillment Employment Solutions, she was human resources director for EFA Data Processing. In that position, she directed and designed the overall provision of human resources for up to 200 employees.

“DealerBuilt has a unique opportunity to be a dominant force in the automotive software space,” Wiley said.

She continued, “After meeting with [Trasatti] and understanding his vision and passion, I was excited. Additionally, meeting with key members of the senior leadership team cemented my decision to join the company. I’m excited to define and lead the people strategy while building a winning culture where all employees can thrive.”

DealerBuilt was formed in 2008 to bring to market an enterprise DMS that provides automobile dealer and dealer groups with an alternative to the traditional market offerings. The company now partners with hundreds of dealerships and dealer groups, using technology and a network of integration partners to provide a DMS solution.