URBANDALE, Iowa -

Dealers who use Google Chrome as their web browser now have another shortcut to use during their daily marketing tasks and conversations with potential vehicle buyers.

This week, FlickFusion released an extension for Google Chrome that can provide a place for dealers to store and access links to video landing pages. FlickFusion explained the Chrome extension is designed to make it easy for dealers to send customers links to video landing pages, simply by copying and pasting the URL or HTML links into emails, chat boxes or text messages.

“The process of sending a video or link to a video landing page through a CRM can be cumbersome and involve several steps, depending on the CRM,” FlickFusion chief operating officer Tim James said in a news release.

“Our Chrome extension allows anyone in the dealership to instantly access their library of videos that may feature personalized lead follow-up videos, inventory videos, value proposition videos, model review videos, monthly promotional videos, testimonial and other types of videos,” James continued.

Once the Chrome extension is downloaded and installed, all users have to do is sign in with their dealership’s FlickFusion credentials.

Clicking on the extension opens up a library of each user’s stored videos. The extension is designed so that salespeople, service employees and BDC staff can easily search for, find and clip a descriptive video thumbnail to their video, which can display on their designated video landing page when engaged.

FlickFusion highlighted that sharing videos with customers during the sales and service process is an effective way to increase lead engagement and response rates, but not all CRMs make the process easy.

Sometimes, FlickFusion said videos are made for different purposes and hosted in different places. This situation can make it time-consuming for the staff to search for the right video, and provides an inconsistent experience for both the salesperson and the consumer based on the device (mobile or desktop) and delivery method (email or text).

According to FlickFusion, the value of utilizing video landing pages is that it can allow dealerships to feature several videos on the same page, along with their dealership branding, calls to action and a lead form.

The company said landing pages also can encourage prospects to view more videos without having to search for them, allowing the salesperson to include personal introduction videos, value proposition, and even testimonial videos all in the same presentation.

FlickFusion noted that this strategy can build significantly more trust higher in the buying cycle and increase lead conversion rates.

“Videos are a powerful engagement tool but they are underutilized in customer communications, simply because it’s too difficult and time-consuming to send a video,” James said. “This Chrome extension allows users to instantly find and drop any video thumbnail into a chat conversation, text message or email.”

To learn more about what FlickFusion has to offer, contact sales@flickfusion.com or call (515) 333-4337.