DULUTH, Ga. –

Asbury Automotive Group has made another enhancement to its Clicklane online car-buying and -selling platform, this time on the parts-and-accessories side.

Four days after announcing a partnership with insurtech company Salty to add an insurance tool to the digital platform, Asbury said Monday it has teamed up with the Insignia Group to bring vehicle customization accessories to Clicklane.

Insignia Group’s visualization platform will allow customers on Clicklane to browse and buy accessories prior to completing the car purchase, while also being able to see what those vehicles would look like on a digitally rendered version of the car they’re looking to buy.

The tool also shows installation costs and reminds the customer to buy any needed parts for installation that aren’t included with the accessory.

And even if the customer did not buy their vehicle via Clicklane, they can still utilize the vehicle customization experience if they own a platform-supported vehicle.

"Our partnership with Insignia Group and our recently announced partnership with Salty make Clicklane a truly complete digital car-buying experience and sets Clicklane apart from similar platforms," Asbury chief executive officer and president David Hult said in a news release. "Asbury customers want to make their vehicles unique and special to them. This new visualization platform gives customers confidence that they are making the right selection before they purchase."

Insignia Group CEO David Stringer said: "We're delighted to partner with Clicklane to enhance the shopping process for Asbury customers. Vehicle personalization is a key component to developing customer loyalty and satisfaction."