DETROIT -

General Motors is looking for another way to incentivize potential buyers of its certified pre-owned vehicles.

On Monday, the automaker launched the all-new My GM Rewards loyalty program for Chevrolet, Buick, GMC and Cadillac customers, with part of the rewards being the potential assistance toward delivery of a certified vehicle.

The loyalty program features three membership tiers and new ways to redeem, unlocking a new world of appreciation for rewards members.

Monday also marked the launch of the all-new My GM Rewards Card, in collaboration with Marcus by Goldman Sachs and Mastercard.

The all-new My GM Rewards starts with easy, no-cost signup for any current or past Chevrolet, Buick, GMC or Cadillac customers. With three membership tiers — Silver, Gold and Platinum — customers can level up as they spend.

The automaker said each tier unlocks higher points earnings and redemption caps. Gold and Platinum rewards members now can redeem points toward the purchase of GM certified pre-owned vehicles and their points do not expire.

GM also highlighted the expanded program can allows members to earn and redeem points toward buying or leasing a new GM vehicle, as well as for parts, accessories, paid certified service, and select OnStar and connected services plans.

In addition to unifying with the My GM Rewards Card, the new My GM Rewards also eases the customer experience by integrating with online accounts and mobile applications used by Chevrolet, Buick, GMC and Cadillac owners.

Customers can manage their My GM Rewards accounts within their existing online account and mobile apps, with no need for an additional or unique account nor password.

My GM Rewards originally launched in 2018, as the one of industry’s first automotive rewards-based customer loyalty program. Today more than 6 million GM customers are part of My GM Rewards.

“For six consecutive years GM has been recognized as having the Highest Overall Manufacturer Loyalty by IHS Markit, driving us to create an all-new My GM Rewards that greatly enhances the ownership experience,” said Julie Heisel, director of GM Rewards and GM Card.

“The new My GM Rewards is a big win for our customers with more ways to earn and redeem points, including premium tiers of membership with exclusive offers and opportunities,” Heisel continued in a news release.