First Canadian McLaren Store to Open in Toronto
TORONTO, Ontario — McLaren Automotive is putting together of network of retailers across North America and the first store in Canada is slated to be located in the Toronto area.
This is part of the manufacturer's plans to create a worldwide network of dealers to sell its exotic sports cars throughout various parts of the globe.
Pfaff Automotive Partners will be McLaren's representative not only for the Toronto area but the entirety of Canada. Plans are for the dealership to be located at 33 Auto Park Circle in Woodbridge, Ontario.
Officials expect the store to open in summer 2011. McLaren will be rolling out the MP4-12C sports car at that time.
"For more than 45 years, Pfaff has been bringing Canadians and great cars together. Canadian drivers have long been captivated by the McLaren brand and its status as a world leader in building performance vehicles," stated Christopher Pfaff, president of Pfaff Automotive Partners
"We are honored to be bringing McLaren to the Canadian market," he added. "As the sole Canadian retailer for the McLaren launch, we will be building on our foundation as a premier luxury automotive retailer. We are looking forward to an exciting partnership with McLaren."
Explaining a little bit about the 12C, it will be the debut model in a series of new high-performance sports cars from McLaren. The engineering on the vehicle is "Formula 1-insprired" and features a carbon-fiber MonoCell chassis.
Officials say it "It represents ‘pure McLaren,' from unique engineering to bespoke design where everything is for a reason."
Continuing on, McLaren managing director Antony Sheriff emphasized the importance of having strong partners.
"We were very aware that however well the 12C is designed, however meticulously it is assembled, and however rewarding it is to drive, McLaren Automotive objectives could not be met without a network of partners that shared our values," Sheriff noted.
"Driving a great sports car is only part of the experience of owning a McLaren. The level of care and support that our customers get after they buy the car is just as important as a fast lap time," he continued. "We are confident that we have chosen the finest group of partners in the sports car sector in the right locations."
Pfaff added: "There is a lot of anticipation for the MP4-12C. Our team is poised to provide a purchase and ownership experience that Pfaff customers have come to know and that is as extraordinary as the legendary 12C."