During this spring’s Auto Intel Summit, Cherokee Media Group’s Bill Zadeits spent time in the event’s expo hall to have a conversation with Mark Baruth, who is CEO of COOPABLE, a management company ensuring dealerships capture all their advertising co-op funds.

In this special sponsored episode of the Auto Remarketing Podcast, Baruth shared COOPABLE’s journey so far and how it can be a valuable resource for dealerships of all sizes.