Whether the dealership has only about 10 units or more than 1,000, managers now have an opportunity to make their used-car inventory more appealing through certification.

Last week, Gold Standard Automotive Network and Trusted Sale announced a strategic alliance to introduce the Gold Standard Certified Used Car Program, a turnkey solution designed to enhance dealership performance by leveraging Gold Standard’s warranty network and Trusted Sale’s certification framework.

Through this partnership, approved dealerships — regardless of brand or size — can now certify and present their used vehicles under the jointly developed Gold Standard Certified Used Car Program, enabling them to:

—Draw in more buyers: The companies said 60% of used-car shoppers begin their search with certified pre-owned options

—Boost service contract sales through added consumer confidence

—Accelerate inventory turnover, reducing holding costs

—Command higher sale prices with vehicles featuring trusted certification

Trusted Sale reported that partner dealerships have seen significant success with the program.

“This program has helped double our used-car sales in less than a year,” said Paul Nicholas of Friendly Auto Gallery.

The companies highlighted that Gold Standard’s comprehensive service contract expertise, combined with Trusted Sale’s robust certification standards, offers dealerships a strong value proposition, higher lead generation, standout inventory, improved profitability, and stronger customer loyalty and referrals.

“Our collaboration brings together two industry leaders — Gold Standard’s nationwide coverage and Trusted Sale’s certification system—to give dealers a competitive edge,” said Ryan Timpson, COO and president of Gold Standard Automotive Network. “We’re empowering dealers to increase sales and maximize value on every vehicle.”

Trusted Sale founder and CEO Paul Brobson added, “Trusted Sale is proud to partner with Gold Standard to bring a turnkey certification solution to used-car dealers of all sizes. Together, we’re transforming the shopping experience with verified quality and dealer support.”