Force Marketing has announced a strategic partnership to intergrate automotiveMastermind’s data into its platform.

In a news release, the companies said the collaboration uses automotiveMastermind’s proprietary buyer propensity data and segmentation capabilities to provide new opportunities for Force customers on digital channels that were previously inaccessible, allowing dealers to expand audience reach, increase engagement and drive measurable results.

automotiveMastermind is designed to boost dealers’ first-party data with its Behavior Prediction Score and segmentation processes, identifying high-value prospects to optimize audience targeting.

Force Marketing uses that data in Audience IQ, its customer data platform that’s desgives dealers the ability to activate campaigns on various digital channels, including paid search, Meta, display, online video, connected TV and streaming audio the company said.

Force Marketing CEO John Fitzpatrick said as a digital partner for 12 OEMs, his company understands the complexity dealers face, and said the integration represents “a clear competitive edge” for dealers.

“It’s a smarter, more strategic way to localize efforts and win in today’s market,” he said. “This partnership is revolutionary for automotive dealers. For the first time, we’re able to integrate automotiveMastermind’s enriched buyer propensity data into a comprehensive digital marketing framework.

“This is about unlocking strategic access to a powerful dataset and activating it across untapped digital channels. With Force’s proprietary CDP, Audience IQ, we’re making this seamless and delivering it directly to dealers in a way that drives meaningful results and measurable growth.”

The companies said their partnership in not just about executing campaigns — it creates a “fully optimized system” designed to combine technology with strategic marketing planning and client performance data to maximize every dollar spent on digital marketing.

“Dealerships using Mastermind’s technology platform know the significant advantages of data-driven, hyper-targeted, one-to-one marketing,” automotiveMastermind CEO Aaron Baldwin said. “This partnership enables dealerships to leverage the best of automotiveMastermind and Force Marketing to deploy hyper-targeted audiences across a multi-channel ecosystem, which has been proven to enhance effectiveness. Together, we are bringing this powerful advantage to our dealer partners, elevating their marketing efforts overnight.”

The companies said the integration has been tested by 10 dealers over the past three months, resulting in reduced cost per conversion in paid search campaigns and performance max campaigns. And when applying the enriched data with ConnectedTV placements, the 10 dealerships recorded a 19% rise in sales.

Force’s Fitzpatrick said the partnership “signals a new era of synergy” with the companies working together to create value for dealerships at no added cost.

“There isn’t enough of this happening in auto today,” he said. “This is the new world. We work together.”