A new startup led by former auto retail executives has launched with the goal of decluttering the private-party vehicle sales and ownership process and making it safer.

Secure Private Sales said in a news release Wednesday that it plans to “build smarter, safer, and more transparent experiences across the vehicle ownership journey,” and help solve some of the pain points involved in buying and selling cars privately or maintaining vehicles.

“At SPS, we believe that consumers deserve better whether they’re selling their car privately, purchasing one directly from another individual, or simply trying to take care of it,” Secure Private Sale founder and CEO Kent Carl said in a news release. “We’re building solutions that put people first. That means transparency, safety, and tools that are as easy to use as they are trustworthy.”

Carl has more than three decades of experience leading dealership teams, including within groups like Del Grande Dealer Group and Penske Automotive Group. He was the CEO and general manager at Carl Chevrolet and Carl Kia for 16 years.

He is joined on the SPS leadership team by Olivia Alvardo — who has worked in auto dealership finance for more than 20 years at such companies as Penske, Group 1 Automotive and DGDG, plus banking leadership at Chase — and Rami Wazni, whose background in the tech industry goes back to 1999. Wazni is president and founder of Inikosoft.

SPS said it is designed to provide “safer, streamlined alternative to risky cash exchanges and unverified buyers or sellers,” while offering clear, upfront pricing and easily navigable digital tools, along with protections offering peace-of-mind.

The company hasn’t shared full details of its product but plans to launch several services in the next few months.

Among those is vehicle maintenance brought directly to the vehicle owner as well as vehicle protection plans from top providers.

Before the end of the year, SPS intends to launch, “a flagship solution aimed at reimagining how private-party vehicle sales are handled designed to make transactions safer, simpler, and more transparent,” the company said.

“This launch is just the beginning,” Carl said. “In the coming weeks, we’ll be announcing new partnerships, rolling out nationwide services, and helping consumers take the wheel, literally and figuratively, when it comes to managing their vehicle.”