SPONSORED PODCAST: An Independent Dealer’s Guide to Adding a CPO Program
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In this special sponsored episode of the Auto Remarketing Podcast, James Virgoe explained the misconceptions about a certified pre-owned vehicle program and how they sometimes lead to missteps by independent dealerships. The SVP and Managing Director for GWC Warranty then discussed why now is the time to start a CPO program and offered recommendations to help dealers make the most of their program.