Dealership Ads in Age of Streaming Video
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That Generation Z or younger Millennial car shopper your dealership is trying to reach with a TV ad likely is not a cable subscriber, according to data from The Trade Desk shared by Cox Automotive.
In light of this shift from cable to streaming services — aka “cord-cutting” — Wayne Pastore of Dealer.com joins the show to discuss how dealers are using connected TV and over-the-top content providers to ensure video messaging reaches the right audience.