How Copart Continues to Build Remarketing Business
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Cherokee Media Group president Bill Zadeits chats with Copart vice president and head of marketing Michelle Hoffman and Yoker Vidal, who is the senior director for Copart’s non-insurance division.
They discuss how being online for 17 years helped the company once COVID-19 hit and how Copart has reached new clients in the remarketing space, even before the pandemic.
Plus, the Copart executives share what they’re hearing from dealer customers in today’s market.