Approaching dealership advertising like a baseball game

Kenny Atcheson is the founder and president of Dealer Profit Pros, which designs marketing and advertising programs for dealerships. Atcheson also is quite fond of baseball. During this episode, Atcheson said dealerships should not stress over trying to “hit home runs” with their advertising campaigns during the coronavirus pandemic. Instead, he offered a variety of suggestions to keep stores of all sizes in the retail game.