Digital Imaging Crucial to Auto Auction Business
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Tom Freiert, vice president and co-founder of automated imaging company Black Widow, explains how the company’s “drive-through” vehicle imaging services are much like an augmented car wash and how the pandemic has driven demand for such services in the auto auction business.
“This digital revolution has been kind of knocking at the door for quite some time … the virus and everything going on, it kicked the door down,” Freiert said. “And a lot of people weren’t necessarily prepared for it. There was a lot of stuff being tested out there, but it really accelerated the need for this.
“These progressive auctions are looking for ways to be able to maximize on the digital space, to be able to create those digital sales.”