PureCars, which provides digital marketing technology and services for the auto industry, has a new CEO.

Promoted to the role is Lauren Donalson, who was most recently the company’s president.

Aaron Sheeks, previously the CEO, has left the company to pursue other interests. PureCars has also hired Jason Wiley as president.

Donalson joined PureCars in 2015 as a sales associate, later serving as regional manager, national director and senior vice president before moving up to chief operating officer in January 2023. She was promoted to the new role of president in February 2024.

Donalson began her automotive career through her family’s dealership group, holding various fixed and variable operations roles, and later worked for GS Marketing, managing sales, parts and service marketing programs for Toyota dealerships.

“I’m grateful for the confidence placed in me, and I’m excited to continue building on the momentum we’ve created at PureCars,” Donalson said in a news release. “Our people and our customers are at the heart of everything we do, and my focus will be on fostering innovation, strengthening partnerships, and ensuring we deliver impactful results that help our clients succeed in a rapidly evolving industry.”

David Muscatel, senior operating partner at Diversis Capital and PureCars board member, added: “Lauren has been a driving force behind PureCars’ growth, consistently demonstrating the vision and expertise needed to take the company to the next level.

“Her strong relationships and credibility with employees, customers, and the board made this an easy and natural decision. PureCars has had an amazing run since Lauren assumed the role of president two years ago and the board is excited about her plan to further expand the company’s capabilities and deliver exceptional value to partners across the industry.”

As for Wiley, he most recently headed up product strategy, marketing, and sales for data management and digital media solutions at Epsilon. Wiley has close to 25 years’ experience in automotive.

“I’m honored to step into this role at PureCars,” said Wiley. “As the automotive industry evolves, we have an incredible opportunity to lead with data-driven solutions that empower our customers. I look forward to helping grow the business while shaping the future of digital marketing in automotive.”

“Jason’s deep industry expertise and strategic vision will be invaluable as PureCars continues to expand,” Muscatel said. “We’re thrilled to have him join the PureCars management team.”