There’s a new head of medicine, so to speak, at CarDr.com.

The automotive technology company named Greg Lubrani as its new CEO and president.

Lubrani’s 38-plus years of remarketing and diagnostics industries leadership includes time in senior roles with companies like Repairify, ACV, Copart and Manheim, among others. Having experience in both diagnostics technology and the overall wholesale industry allows Lubrani to be, “uniquely positioned to accelerate CarDr’s expansion with auctions, dealerships, Dealer Management Systems (DMSs), warranty administrators, and lenders,” CarDr.com said in a news release.

“Greg is one of the few executives who understands both the complexity of diagnostics and the realities of the auction lane,” said Parry Singh, founder and chairman of CarDr.com. “Auctions are losing over $50M annually to arbitration driven by missed transmission codes.

“With Greg leading CarDr, we will deliver the fastest, deepest, and most auction-ready OBD solution in the market. His track record at Repairify and ACV Auctions shows he can translate technology into trust and adoption. He is the right leader to extend OBD-IQ across the automotive ecosystem.”

The OBD-IQ is what CarDr calls its flagship innovation. It is designed to read a VIN and pull OEM-specific protocols from the cloud, scanning more than 50 electronic control units in less than 15 seconds. This allows the user to identify hidden or pending diagnostic trouble codes that might otherwise be missed by a traditional scanner.

“For remarketers, lenders, and warranty providers, this means faster transactions, fewer surprises, and stronger confidence in underwriting,” the company said.

Lubrani said he sees this technology as the “missing piece” in wholesale and retail automotive.

“When I first saw CarDr’s technology, I knew I wanted to be part of its evolution and I knew this was the missing piece for auctions and dealers,” Lubrani said in a news release. “CarDr isn’t just an engine diagnostics company, it’s a technology company that will bring innovation.

“We’re enhancing the data that comes from vehicles and building solutions that deliver true transparency across the automotive industry. This technology doesn’t just scan cars—it protects margins, reduces arbitration, and builds trust between sellers, buyers, and lenders,” Lubrani said. “By making OEM-level diagnostics available inside DMS and auction workflows, we are creating a new industry standard for transparency.”