Cars.com will soon be taking a ride with Uber.

The car-shopping marketplace has joined with Uber Advertising as its first automotive content partner for “JourneyTV Presents,” Uber’s new in-ride entertainment experience.

Cars.com will provide Uber passengers with “curated and relevant car-shopping content” during their ride, the company said in a news release, adding the experience includes a “Send to Phone” feature with a direct link to Cars.com for easier shopping and better conversion flow.

Cars.com chief marketing officer Jennifer Vianello said the partnership builds on previous advertising innovations the company has done with Uber Advertising.

“Cars.com is the first JourneyTV automotive content partner, which allows us to leverage our differentiated editorial content to reach a new attentive audience of potential car buyers well beyond the marketplace,” she said. “Our editorial authority is a longstanding area of strength and expertise that engages shoppers early in their purchase journey and supports our ongoing, collective effort to expand traffic leadership.”

The Uber Advertising in-ride experience is Cars.com’s first video content syndication partnership.

The company said its Q2 2025 Consumer Metrics Survey found more than 70% of consumers who come to Cars.com are undecided on the make and model of the car they want to purchase and about the dealership they want to work with, which it said makes Cars.com’s news and research content and its more than 13 million consumer-generated reviews “necessary tools” for shoppers.

That content, which includes the American-Made Index, Best of Awards, Affordability Report and other reports, covers topics such as the most affordable cars, top family cars, best electric vehicles, used-car shopping tips and the best cars for car seats, developed to aid shoppers through one of their biggest purchases.