Montway Auto Transport has introduced a new pricing model for retail customers.

The Montway TruePrice Guarantee provides a fixed, guaranteed price for 30 days, which the company said is designed to protect customers against deceptive bait-and-switch pricing practices.

In a news release, Montway said the 30-day price guarantee allows customers to ship vehicles with confidence with a predictable cost at time of booking, eliminating the risk of unexpected price increases and hidden fees.

“At Montway, the customer is at the heart of everything we do,” chairman and CEO Tom Gartland said. “With our new TruePrice Guarantee, we’re not just offering peace of mind, we’re helping customers budget and plan with confidence. It’s a key part of our commitment to delivering a world-class customer experience.”

Once a customer books a car shipment and the order is verified with an agent, Montway will not increase the price due to fluctuations in carrier costs, fuel prices, or market conditions.

The company called the price lock feature “a distinct advantage to customers that “enhances Montway’s continued commitment to delivering 5-star service.”

“We are setting a new standard for trust and transparency in the auto shipping industry,” Gartland said. “The Montway TruePrice Guarantee is more than just a new feature. It’s a reflection of our core values. We’re proud to be the company that puts the customer’s needs first.”