PODCAST: CarMax CMO Sarah Lane on retailer’s journey from used-car ‘challenger’ to ‘leader’
Image courtesy of CarMax.
By subscribing, you agree to receive communications from Auto Remarketing and our partners in accordance with our Privacy Policy. We may share your information with select partners and sponsors who may contact you about their products and services. You may unsubscribe at any time.
“The reality is, we’re not the challenger anymore, we’re the leader in the space and we’ve built something that nobody else has,” says CarMax chief marketing officer Sarah Lane.
Lane joins the Auto Remarketing Podcast to talk about the company’s new “Wanna Drive?” branding, its omni-channel buying and selling experience, putting the customer in control and how CarMax sets itself apart in an era of new car-buying models, technology and changing means of vehicle ownership and usage.
Plus, Lane discusses CarMax’s first foray into women’s professional sports with its WNBA partnership, how automotive advertising has changed in the last 20 years and how CarMax went from “challenger” to “leader” in the used-car market.
Listen to the conversation with Lane in the window below.
