NADA Show 2026 is on the horizon, and Cars.com is ready.

Car Commerce’s car-shopping marketplace is introducing new technology and advertising tools for dealers it will feature at the National Automobile Dealers Association’s convention in Las Vegas.

In a news release, Cars.com said its new offerings include an artificial intelligence-powered video system, vehicle shipping and delivery options, and integrated wholesale options, allowing customers to quickly move aging inventory.

The company will also unveil a new consolidated reporting platform designed provide dealers with insights to operate efficiently.

“We are not just driving traffic. We are driving profit for our dealer partners,” chief commercial officer Lisa Gosselin said. “By putting AI-powered technology and market expansion tools in the hands of our customers, Cars.com is connecting highly-engaged shoppers with the right inventory, driving twice the lead conversion and ensuring our partners grow faster and more profitably.”

AI-powered inventory video: Cars.com said the system lets dealers scale their in-market video capabilities beyond incentive and brand spots to VIN-specific video ads for their full inventory. In pilot tests last year, the new AI video’s VIN-specific creative, backed by audience targeting based on Cars.com car-shopping behavior, doubled website lead conversion for dealers versus traditional video creative.

The company said its AI video, paired with new attribution capabilities that can connect dealer lot visits and sales results to shoppers exposed to the video campaigns, provides a “full-funnel view” of results from ad exposure to car purchase. For now, the system includes only new and certified pre-owned vehicles.

Market Area Expansion: A Cars Commerce survey conducted in October found more than 80% of recent car buyers are willing to buy outside their market, and 53% have done it before. Market Area Expansion enables dealers to showcase their inventory beyond their local market and promote vehicle shipping and delivery capabilities to shoppers.

The tool boosts the number of vehicle options for consumers while connecting dealers with shoppers they would have otherwise never reached. During Cars.com’s pilot of the new product in late 2025, 34% of dealers’ total search result page views and 25% of their total vehicle details page views came from Market Area Expansion placements.

Integrated wholesale tools: Cars.com is using stronger integrations with fellow Cars Commerce platforms AccuTrade and DealerClub, the company said, scaling its appraisal and wholesale capabilities to help dealers address used car scarcity, source attractive late-model inventory, and choose the most profitable exit strategy for each vehicle.

Cars Commerce pointed out more than half the vehicles acquired through AccuTrade are 1-5 years old, which it said illustrates “the desirable pool of in-demand, late model inventory” dealers can access outside of physical auctions. And with DealerClub integrating with inventory on Cars.com, dealers can now move aging units to a network of wholesale buyers. The integration allows sellers to keep inventory moving and control the offer and negotiation process, the company said, while buyers get access to retail-ready units on a differentiated wholesale auction based on transparency and reputation.

Cars Commerce Hub reporting: The Hub is a new single sign-on reporting platform that offers administrative tools and product performance insights from all Cars Commerce platforms in one consolidated tool, as well as enhanced Cars.com reporting with additional market signals and cross-platform insights for customers.