Cox Automotive goes big at NADA Show with multiple product launches
Image courtesy of Cox Automotive.
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It should come as no surprise that Cox Automotive, automotive’s 800-pound gorilla, has a massive presence at the 2026 NADA Show in Las Vegas, with a 21,600 square-foot “village” on site featuring 148 demonstration stations manned by more than 500 people.
Also not surprisingly, Cox’s 13 brands have plenty of new products to unveil at the event — powered, of course, by artificial intelligence technology.
“The automotive industry remains incredibly robust, and new AI-powered capabilities are making it more efficient and more profitable than ever,” Cox Automotive president Steve Rowley said. “Our continued investment in AI — and, most important, the human expertise behind it — is helping Cox Automotive deliver smarter tools, better experiences and real value for our customers.
“At the end of the day, it’s our people, embracing an AI-first mindset, who drive continuous improvement and keep us at the forefront of the industry.”
Accelerate My Deal Elite
The new releases cover the industry from A to (almost) Z, beginning, alphabetically, with Accelerate My Deal Elite, an upgraded digital retailing system designed to allow car buyers to complete the entire purchase online through Cox’s Autotrader and Dealer.com websites.
The system offers a wide range of online capabilities, Cox said in a news release, with a complete online checkout including ID and insurance verification through Dealertrack F&I, document upload, e-signatures, payment and delivery scheduling.
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It also features integrated compliance and workflow support and compatibility with CRM and DMS platforms.
Citing its 2025 Cox Automotive Car Buyer Journey Study, the company noted that while 28% of shoppers said they want to buy their next vehicle online, just 7% actually do so today, often the result of due to incomplete or disjointed retail tools. Accelerate My Deal Elite is designed to close that gap.
“Cox Automotive is not just digitizing car buying, we’re transforming it,” senior vice president of consumer solutions Jessica Stafford said. “Now dealers can deliver the kind of seamless, trusted online experience consumers expect from every other part of their digital lives, all while maintaining compliance, efficiency and the personal touch that makes automotive retail so unique.”
Central Dispatch
Next up is Central Dispatch, Cox’s auto logistics marketplace, which is debuting its latest weapon in that sector’s ongoing battle against fraud: biometric, government ID–backed identity verification for every user on its platform — shippers, brokers and carriers.
The added authentication, designed to help reduce fraud risk and strengthen overall security in a fluid marketplace in which drivers and dispatchers frequently move between carriers, “underscores that everyone has a role in fighting fraud,” Cox said, while giving shippers and carriers tools to do it.
“Security has always been a cornerstone of our marketplace, and this upgrade takes that commitment to the next level,” senior vice president of digital and supply chain Joe Kichler said. “By bringing proven identity technology into an industry that needs it most, we’re not just responding to industry challenges — we’re setting a new benchmark for trust and transparency in automotive logistics.”
Dealertrack
Fraud prevention is also at the heart of Dealertrack’s announcement of new finance integration partnerships with Point Predictive and F&I Sentinel.
“Industry analysts are predicting as much as $10 billion in fraudulent automotive transactions in 2026,” Cox Automotive associate vice president of F&I Services Joey Yates. “Dealers need help right now mitigating that risk.”
To that end, Point Predictive’s AI-driven identity verification system, BorrowerCheck, is now integrated into the Dealertrack F&I workflow to protect dealers, lenders and consumers by fighting sophisticated fraud techniques, including deepfakes and synthetic identities. It also includes employment and income verification checks and identity document validation scanning.
Cox said BorrowerCheck uses machine learning to detect synthetic IDs, score fraud risk and verify documents in real time.
“With auto fraud and lender pushbacks on the rise, the automotive industry needs to move beyond red flag solutions that can miss sophisticated fraud schemes,” senior vice president of dealer, lender and inventory management solutions Derek Hansen said. “Our goal with this partnership is to strengthen our compliance portfolio and provide our dealers with more robust, next-generation fraud detection and identity verification solutions.”
Point Predictive said its technology helps lenders reduce early payment default losses by 30-50% while improving funding rates by 40-60%, and said BorrowerCheck detects more than 90% of fraud missed by traditional systems while reducing false positives by up to 70%.
The combination of BorrowerCheck and Dealertrack’s compliance features goes more deeply into F&I workflows, red‑flag replacement, digital contracting and compliance, Cox said, to stop fraudulent deals before they close, accelerate funding and reduce compliance burdens for dealers.
“Now more than ever, fraud prevention and compliance practices are inextricably linked,” Point Predictive co-founder and CEO Tim Grace said. “By integrating BorrowerCheck into Dealertrack’s compliance suite, we’re giving Cox Automotive’s dealer network powerful tools to detect sophisticated fraud schemes, from synthetic identities to income and employment misrepresentation, while creating a faster, more seamless experience for legitimate car buyers. This partnership reflects our shared commitment to making lending safer and easier for everyone.”
In conjunction with the partnership, Cox Automotive has released its 21st annual Dealertrack Compliance and Fraud Mitigation Guide, can be downloaded here free of charge.
Manheim
Cox Automotive’s flagship auction has introduced a redesigned mobile app as part of its drive to unify and simplify Manheim’s physical and digital wholesale experiences.
The app includes instant VIN scanning, quick access to the Manheim Market Report, streamlined search, real-time notifications and upgraded Simulcast experience, Cox said, designed to make it easier for buyers to identify the right vehicles faster.
“At a time when clients need clarity and confidence, we’re delivering a marketplace powered by intelligence at every turn,” Cox Automotive president of inventory solutions Grace Huang said. “With each new innovation, Manheim moves closer to its vision for the future of wholesale — not digital vs. physical, but one connected ecosystem built around client goals and outcomes.”
Cox said the updated app supplements other recent changes that are already live or scaling to support the unified marketplace strategy, including expanded MMR range, inventory curation, and an improved condition report experience. All of that, the company said, is built around a layer of AI from Cox Automotive Intelligence infused in Manheim digital tools such as MMR valuations and personalized inventory recommendations.
vAuto, VinSolutions, Xtime
Cox Automotive has announced an integration among three of its brands to bring vehicle acquisition workflows into the daily CRM and service experience.
The system brings vAuto, VinSolutions and Xtime together to help dealers turn customer interactions, including those in the service lane, into opportunities to acquire inventory using tools they use every day.
vAuto Global Search is integrated into the VinSolutions CRM, which Cox said allows dealers to identify, prioritize and acquire the vehicles they want directly from their Xtime service drive appointments as well as the local market. That lets used car managers can identify high-value cars and send them straight to the VinSolutions vehicle acquisition workflow, enabling sales teams to work them like any other opportunity.
Cox said more Xtime service integrations are expected later this to help dealers “source the right inventory with greater speed and confidence.”
In addition, VinSolutions has launched its next-generation Virtual Assistant, an agentic AI solution designed to autonomously handle sales, acquisition and Kelley Blue Book Instant Cash Offer leads, communicating via text and email.
The assistant can engage shoppers in real time, answer multi-intent questions, qualify opportunities and initiate follow-up automatically, the company said, with communications personalized to each consumer by Cox Automotive’s consumer data and built into the VinSolutions CRM, creating tasks, appointments and updating notes autonomously.
Staff is alerted when a human handoff is needed, including a summary of customer needs.
“Retail success today requires connected systems, smart workflows and the ability to turn every customer interaction into a real opportunity,” Hansen said. “By tightening the integration between VinSolutions and vAuto, and extending it into Xtime, we’re giving dealers a simpler, faster way to grow inventory, build loyalty and improve profitability across the dealership.
“And with our new AI‑driven Virtual Assistants, teams get extra support that enhances, not replaces, the human touch, making every customer interaction more efficient, transparent and personal.”
vAuto has also partnered with UVeye, a provider of automated vehicle inspection technology, to launch AI-powered retail service lane vehicle inspection and condition intelligence for dealerships who license both companies’ services.
The partnership, designed to reduce cycle time and subjectivity while improving decision speed and transparency, began in August with joint product testing that integrated UVeye’s inspection data into appraisal, pricing and inventory tools already used by select vAuto dealers.
The next step, Cox said, is using the automated photos and AI-driven asset creation to speed the time to being retail-ready. UVeye’s technology captures exterior, underbody and tire conditions in seconds, generating standardized inspection data and imagery.
“This partnership is about turning AI inspections into automated actions,” UVeye CEO and co-founder Amir Hever said. “By partnering with Cox Automotive, we’re helping dealers operate with more clarity, speed and efficiency across service, sales and wholesale.”
The companies said more joint initiatives and expanded integrations are expected throughout 2026.
“By harnessing AI and predictive insights, dealers can act faster in the service lane, identify acquisition opportunities earlier and work to improve the overall customer experience with more transparent, data-driven processes,” Hansen said.