Cars Commerce launches new CRM and inventory management system at NADA Show
The Cars Commerce booth at NADA Show 2026. Photo by Joe Overby.
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At the largest launch pad in the auto retail industry, Cars Commerce announced the liftoff of two new technologies for dealerships.
During the 2026 NADA Show in Las Vegas, the company unveiled DealerCloud LLC, an automotive CRM developed in collaboration with the Del Grande Dealer Group and Salesforce, and a new inventory management system from its AccuTrade brand.
In a news release, Cars Commerce said DealerCloud LLC is one of the first CRMs built on Salesforce’s Agentforce Automotive AI, designed to provide industry-specific tools for auto retailers and powered by Agentforce 360’s established infrastructure, data models, artificial intelligence and security.
“With Agentforce Automotive at its core, DealerCloud LLC is enabling dealerships to operate as true agentic enterprises,” Salesforce senior vice president and general manager of automotive, manufacturing and consumer goods Achyut Jajoo said, “unifying OEMs, retailers and buyers to deliver modern, intelligent sales experiences while their people, data and systems are connected with AI agents to streamline operations and unlock new revenue opportunities, all from a single platform.”
The new CRM was developed and incubated by DGDG, Cars Commerce said, “to address the longstanding inefficiencies and limitations of current auto retail CRMs.”
The companies said tests of the software in DGDG’s 15 Northern California dealerships showed a 30%-40% shorter sales cycle on average and a 30% higher close rate for internet leads, as well as fewer manual sales steps for dealership staff and 38% more sales from new hires.
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“Partnering with Cars Commerce and Salesforce unlocks a new level of technical and operational excellence for all dealerships, finally giving our industry access to the same enterprise-grade tools that have scaled businesses across other sectors for years,” DGDG CEO Jeremy Beaver said. “This partnership enables us to modernize operations while driving performance and efficiency through proven technology.”
Cars Commerce announced at the NADA Show it has launched a pilot program to roll out the new CRM with select dealers.
Cars Commerce chief strategy officer Julien Schneider said the partnership with DGDG and Salesforce aims to “solve the core industry issues of customer data integrity, system fragmentation and marketing attribution.”
“Establishing connective tissue between our offerings and DealerCloud LLC can move our industry forward in a meaningful way,” he said. “This aligns with our mission to simplify everything about buying and selling cars and delivering solutions that provide clear, undisputable value while helping to reduce overall complexity for dealers and the auto industry.”
AccuTrade Inventory Management System
Cars Commerce also introduced the AccuTrade Inventory Management System, designed to maximize gross profit in the used-car business. The company said the new system offering dealers “instant online visibility and the fastest path to profit from acquisition to retail or wholesale” by combining appraisals, VIN-level risk scoring and end-to-end integration with fellow Cars Commerce platforms Cars.com, Dealer Inspire and DealerClub.
“Used-car profitability is a huge opportunity in 2026, and AccuTrade is built to help dealers capture it,” AccuTrade senior director of product Joe Oliveri said. “We equip dealers with proprietary data and essential appraisal and valuation tools, then meet them when they’re ready to scale with one connected inventory management platform that enables smarter pricing and seamless retail or wholesale decisions.
“The goal is simple: profitable exits, every time.”
AccuTrade IMS is focused on VIN-level risk, profit forecasting and integrated acquisition ecosystems, the company said, to help dealers “evolve beyond turn-based thinking.” Cars Commerce said it offers one of the most precise appraisal engines in the industry, with VIN-specific deductions, real-time competitive data and adjusted daily values.
Other features include inventory management that evaluates vehicles by risk rather than age with scoring based on vehicle pedigree, dealer fit, market fit, projected days on market and daily depreciation; retail versus wholesale profit predictions at the VIN level and instant liquidation options through integrations with DealerClub and AccuTrade’s Instant Offer feature on Cars.com; a connected workflow across the Cars Commerce ecosystem to appraise, price, merchandise, syndicate with real-time sync, and retail or wholesale vehicles; and appraisal efficiency reporting, including insights into the profit funnel and transparency on capture rates, gross profit and decision quality.
Cars Commerce said the new system is the latest addition to the AccuTrade platform, which in the past year has added features including AI-powered vehicle descriptions, driveway and service drive appraisals, online chat, Universal Condition Reports, real-time inventory updates to Cars.com, DMS integration and more.
As part of AccuTrade’s new Service Drive feature, the company said, automated SMS texting will soon be available to help dealers capture more acquisitions from the service lane.
